Who we are

HEC Montreal’s Tech3Lab is a laboratory specialized in user experience (UX) evaluation in the context of business technologies. The research conducted at the Tech3Lab is characterized by the use of tools from neuroscience to develop a rich understanding of the experience actually lived by users, whether consumers, employees or citizens interacting with technology.

Two research chairs coexist within the Tech3Lab: the Chair in User Experience (UX Chair) and the RBC Financial Group Chair of E-Commerce (RBC Chair). In addition, these two Chairs work in close collaboration with industry in the area of UX innovation.

These industrial collaborations also create unparalleled training opportunities for the students of the new HEC Montréal Master’s degree in User Experience (UX), who complete their thesis within these partnerships.



Pierre Majorique Léger

Ph. D.
Co-founder, UX Chair, HEC


Sylvain Sénécal

Ph. D.
Co-founder, RBC Chair, HEC


Constantinos K. Coursaris

Ph. D.
Co-director, HEC


Marc Fredette

Ph. D.
Co-founder, HEC


The Tech3Lab benefits from the financial support of the CFI (Canada Foundation for Innovation), the FRQSC (Fonds de recherche du Québec), IVADO and the Fondation HEC Montréal.


The work of the lab’s researchers is supported by the financial contribution of several granting agencies such as NSERC (Science and Engineering Research Council), Prompt, SSHRC (Social Sciences and Humanities Research Council), MEI (Ministère de l’Économie, de l’Innovation et de l’Énergie) as well as the industrial partners of the two research chairs associated with the Tech3Lab: The User Experience Chair and the RBC Financial Group Chair of E-Commerce.


Tech3lab is always looking for participants. Sign up to receive your invitation to future Tech3lab studies!