Do you know how users feel?
Pierre-Majorique Léger
May 31st - Presentation at St Edmund Hall’s Centre for the Creative Brain
During this event, we will hear from Prof. Pierre-Majorique Léger, Prof. Sylvain Sénécal and Jared Boasen (HEC Montréal) about a study on the neurological activity of an opera audience during a live performance. The research, conducted in partnership between Tech3Lab, North America’s largest user experience (UX) research chair, Opéra de Montréal and vibrokynetic equipment provider D-BOX, also explored variations of the experience that could impact the audience’s engagement. Prof. Léger will present the findings of the study alongside Xavier Roy, current Saïd Business School MBA Candidate and St Edmund Hall member, and former Director of Marketing of Opéra de Montréal.
September 13, 2017
A global first : CAE and Tech3Lab to use neuroscience and big data to improve performance of aircraft pilots
July 5, 2017
How Product Decision Characteristics Interact to Influence Cognitive Load ? An exploratory study
July 4, 2017
The Psychophysiological Effect of a VibroKinetic Movie Experience: The Case of the DBOX Movie Seat
December 13, 2016
The post-doctoral researcher Élise Labonté-Lemoyne was at Dublin during ICIS to present the importance of kinesiology as a reference discipline for information systems research.
November 14, 2016
HEC Montréal’s Tech3Lab, the most important UX lab in North America, is opening several doctoral positions with full scholarships in Information technologies, Marketing, and Data Sciences.The […]
November 11, 2016
Pierre-Majorique Léger, professor and co-director, will present his researches during TedxMontréal this saturday 12th of November.
November 11, 2016
Join us this Sunday night at 6:30PM on the show Découverte on ICI Radio-Canada to watch the reportage on divided attention of Pokémon Go’s players
November 7, 2016
The Tech3Lab has published a new paper on the Influence of Online Search Behavior on Consumers’ Decision-Making Heuristics. Take a look at it !