The Influence of Online Search Behavior on Consumers’ Decision-Making Heuristics

The Tech3Lab has published a new paper on the Influence of Online Search Behavior on Consumers’ Decision-Making Heuristics. This research project has been realized with a former student of HEC Montreal, Matthew Etco and the 3 researchers of the Tech3lab : Sylvain Sénécal, Pierre-Majorique Léger and Marc Fredette. Feel free to contact us for more information about this project, we would be happy to answer you.